According to a new report by GBR Consulting released on Monday, 70 new hotels opened in Athens between 2017 and 2022.
New hotels, opening in the central, south, north and west areas of the city, account for 20% of the total hotels and 14% of the total hotel rooms in the Greek capital.
According to the data, the majority of new hotels (83%) are located in the center of Athens. Most of the hotels are added to the 4-star class while in the 5-star class, 32% of the hotels and 12% of the hotel rooms are brand new in Athens.
2017 – 2022: 2,002 new and rebranded hotel rooms in Athens
GBR data shows that 2,002 new and renamed hotel rooms with international brands were added to the Greek capital’s hotel system during the five-year period 2017-2022.
Currently, 1 in 5 hotel rooms in Athens, including central, north, south and west Athens, carry international hotel brands. About 8% of hotels in Athens are part of international hotel chains.
Eight new branded hotels opened in the reviewed area between 2017 and 2022: Academia of Athens (Marriott Autograph Collection), Athens Capital (Accor MGallery), Dave Red (Brown Hotels), ibis Styles Athens Routes (Accor), Moxy Athens City (Marriott), Perianth (Marriott – Design Hotels), Selina Theatrou Athens and Wyndham Athens Residences.
Seven other hotels were renamed during this period with international brands: Athens Marriott, Brown Acropol, Kubic House & Lighthouse Athens (Brown Hotel), Grand Hyatt Athens and two Convo hotels.
It should be noted that hotels such as the Four Seasons Astir Palace, Dolce Attica Riviera & Ramada Attica Riviera (Wyndham Hotel Group) and Evereden (Vincci Hotels) are outside the area in question.
In addition, GBR highlights that 8 hotels in Athens are no longer internationally branded compared to 2017 with 2022. These hotels are mainly related to the Best Western brand, which had 8 hotels in Athens in 2017, but only one hotel exists today. Athens Hilton is now closed and is no longer named Athens Hilton. However, the property will be converted to the Conrad name, a Hilton Worldwide brand, while the residences will carry the Conrad Residences and Waldorf Astoria Residences brands.
From 2,002 new and rebranded hotel rooms, most were introduced to the market in 2018 (see chart below). About 52% of these rooms are 5-star, 26% 4-star and 14% 3-star. (GBR noted that Selina Theatrou Athens is registered as a hostel system.)
The report notes that on the pipeline front, Conrad’s entry is expected, in addition to Radisson Individuals (Kolonaki) & Radisson Red (serviced apartments), the Hilton Curio Collection at the old Pentelikon Hotel, NYX (Fattal) at the former Palace of Esperia, One & Only at Glyfada Asterias, and international brands at the Hellenikon project.
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Source: GTP Headlines
