According to the latest assessment of ForwardKeys, Athens entered the top 10 most searched cities in the summer of 2023 with an impressive index of 51. ForwardKeys evaluated more than 1.1 billion searches to create this list. According to statistics, the demand for short-term vacation rentals in the Greek capital in the first quarter (Q1) of 2023 increased by 20% compared to 2019.
This marks Athens’ high popularity ranking as one of the most sought-after destinations. Cities topping the list include Bangkok, Paris, London, and more.
According to the report, there is growing interest in travel plans targeting cities and shopping districts, rivaling traditional beach holidays. Travel demand to popular cities has increased by 42%, shopping destinations by 53% and traditional beaches by 22% over the same period last year.
Earlier this year, Greece was also recognized as one of the 10 most popular destinations in Europe, a data that further strengthens Greece’s attractiveness to tourists, while also providing tourism economic revenue. Significant calendar for Greece.